Hi.
I'm Jason Laughlin. Monoicono is my studio.

For over twenty years I've guided founders, executives, and leadership teams through rebrands, acquisitions, and brands built from the ground up — most recently as AVP, Enterprise Creative Director for Lifepoint Health. Sixteen years of independent work across manufacturing, B2B, consumer, lifestyle, and alcohol brands sits alongside that enterprise experience. The through-line is helping people tell their stories in ways that connect with their audience, and more importantly themselves. That comes with an instinct for catching a bad call before it compounds, and the experience to know one when it's happening. It’s branding defense and offense.

I’m equally at home guiding million-dollar productions or executing hands-on creative work and comfortable in both the boardroom and the production studio. I'm currently taking on new projects, engagements, and good conversations.