Kentucky Bariatric Institute

Lifepoint Health wanted to build on the expertise of the bariatric team at its hospital in Georgetown, Kentucky. Establishing that team's care model as the standard of practice across Lifepoint's U.S. markets meant creating a standalone brand — Kentucky Bariatric Institute — that could travel. We built the name, brand language, identity, and campaign system so it could be stood up in a new market without starting over. More than a dozen have adopted it since, with more in the pipeline.

What we did: Logo Development, Design, Writing and Branding