Lifepoint Health

Lifepoint Health operates over sixty hospitals in rural communities across the U.S. They required a campaign that could be flexible enough to be used by these hospitals, all of which have their own existing brands. Additionally, the overarching campaign needed to align with their strategy of focusing on their service lines that range from high-acuity heart surgery to traditional primary care. All of this still needed to feel local and highlight the long-standing roots these hospitals have in their communities.

What we did: Design, Writing and Branding