Lifepoint Health

Lifepoint Health operates more than sixty hospitals in rural communities across the U.S., each with its own established brand. The campaign had to flex across all of them while supporting a service-line strategy spanning high-acuity heart surgery to routine primary care while still feeling local and honoring the decades these hospitals have spent in their communities. The result is a campaign that has 100% market adoption, improved engagement numbers that were already 2-3x competitors, language that reached into executive strategic plans and all of this done on a platform that executes 100s of assets a month on ever shrinking budgets.

What we did: Design, Writing and Branding